My happiest childhood memories are from time spent in the seaside town of Mt Eliza on the Mornington Peninsula with my mum, dad and big brother Nicholas. It was such a beautiful place to grow up. I went to Toorak College until I was 16 then we moved to Melbourne - it was perfect timing - I was getting ready to explore the world and needed a change of scenery...
I started my career at the age of 18 at an Interior Design company called Inarc Design, which seemed a natural fit as both my parents met working for Terence Conran in London, so it was in my blood!! After two years I had itchy feet and decided to travel overseas to Europe, where a visit turned into a year long stay in London, working at Designer's Guild on Kings Road. When I moved back to Australia I fell head first into fashion. I started the journey working at the Esprit head office, followed by a nine year on/off role at Style Counsel as a fashion stylist and producer, I also worked at King Enterprises - a costume jewellery and homeware's business for several years, then a brief stint at Witchery followed by three and a half years as the Melbourne Editor of Harper's Bazaar magazine.
During this time I met my future husband, Ian Robertson. Together, we bought the 85 room Albany Hotel in South Yarra, running the hotel for nearly 15 years. In 2012 we moved to Bali with our boys. Sadly, in 2016 my husband passed away after a 20 month battle with cancer. Call it crazy timing, but a week later, I launched my homeware's business 'Bloomfield and Webber'. Not long after I was asked to join the cast on Season 4 of 'The Real Housewives of Melbourne'. This was not something I had ever considered but at the time I thought, why not!!!
I now divide my time between the beautiful coastal town of Barwon Heads, leafy Armadale in Melbourne and Umalas in Bali, where I have recently opened my boutique health and wellness retreat, Bloomfield Bali.
Bloomfield Official is a partnership between myself and my gorgeous friend Caroline Cox. Caroline has extensive knowledge of the industry having had her own brand of shoes, clothing and accessories for over 15 years. Her experience in design and production is invaluable. We have been friends for over 10 years and have always dreamt of having a brand together. For us it's a match made in heaven!
This website has been created to keep me sane while keeping all my businesses in one place!! I am introducing my accessories - bags, sunglasses, jewellery - and a capsule range of clothing, because, well, I just have so much spare time on my hands...haha!!
Over the years, I have been constantly asked about my style, from fashion to accessories, my skincare routine and many other things. So here it is, one great place to share all these things with you!!
I hope you enjoy.. SB x